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Donner accès à la mobilité au plus grand nombre

Avec plus de 8 millions de clients dans 44 pays en Europe et sur le pourtour méditerranéen, Dacia s’est imposée sur le marché automobile comme la marque du meilleur rapport valeur-coût et à vocation à le rester. Pour autant, au fil des années Dacia a su évoluer pour s’adapter aux besoins de ses clients et chacun de ses modèles phares est à sa manière une révolution qui bouscule le marché.

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Directement inspiré de Dacie, ancien nom qu’avaient donné les Romains à son territoire, le nom et l’histoire de Dacia commence en Roumanie en 1966, avec un objectif clair dès sa création : fournir des voitures modernes, robustes et économiques à tous les Roumains.

Mais c’est réellement en 1999, avec le rachat de Dacia par Renault, que la marque va opérer un tournant stratégique, sans toutefois s’éloigner de son ADN, et dont la première réussite sera la Logan.

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...signe la renaissance de la marque. Logan est une berline familiale moderne et robuste, conçue initialement pour les marchés émergeants au prix imbattable de 5000€. C’est une révolution sur le marché automobile, ce qui lui vaut un vif succès commercial, y compris en Europe occidentale, où Logan fait son apparition en 2005.

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Sandero est le deuxième lancement majeur de Dacia. C’est aussi son plus gros succès commercial. Ses nombreux atouts – des proportions généreuses, un esprit pratique et polyvalent, un prix accessible – Sandero devient la voiture la plus vendue à particuliers en Europe.

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Avec Duster, Dacia bouscule encore une fois les idées reçues sur l’automobile. Car Duster n’est pas seulement le moins cher des SUV, c’est aussi un véhicule attractif de par sa polyvalence hors pair et de vraies capacités de franchissement. Le succès commercial est encore une fois au rendez-vous.

Et la saga continue. En 2021 Dacia rend l’électrique accessible à tous en lançant son modèle Spring : une voiture 100% électrique aux dimensions compactes qui, avec ses lignes musclées et une garde au sol surélevée, conjugue l'agilité d'une citadine à la robustesse d'un SUV. Une nouvelle révolution est en marche.

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Véritable invitation à l’aventure, Jogger incarne parfaitement le positionnement et l’esprit de Dacia. La voiture familiale polyvalente au croisement de plusieurs segments, pouvant accueillir jusqu’à 7 passagers, emprunte en effet le meilleur à chaque catégorie : la longueur d’un break, l’habitabilité et la modularité d’un ludospace et les attributs baroudeurs d’un SUV.

Dacia voit en grand avec son nouveau SUV hybrid 5 places. Design moderne et épuré valorisant avec force sa robustesse, intérieur spacieux et bien équipé : avec Dacia Bigster voyagez confortablement au quotidien !

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Nouveau logo, nouvelles couleurs, une gamme entièrement revue avec plus de modernité et de fierté, pour mieux réaffirmer notre promesse de simplicité, de robustesse et d'accessibilité.

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Retrouvez ci-dessous les étiquettes des pneus compatibles avec votre configuration.

Chaque étiquette est accompagné d’un QR-code que vous pouvez scanner avec l'appareil photo de votre smartphone. Vous aurez ainsi la possibilité d'accéder à la Fiche Produit détaillée du pneu correspondant, directement sur le site de l'Union Européenne.

En raison des spécificités de la production de véhicules, plusieurs étiquettes peuvent être affichées.

Contactez votre concessionnaire ou rendez-vous sur notre site internet pour plus d'informations sur les nouvelles réglementations européennes.

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